01
Your pages are not in Google at all
You search your own business name plus a service and nothing comes up, even though the page is live and looks fine to you.
Usually indexing
4.8
Restoration · Pest Control · Locksmiths · Cleaning
Technical SEO Services for Better Local Visibility
The problem is not your content.
It is underneath it.
Technical SEO Audit
Crawling & Indexing
Core Web Vitals
Site Migrations
Plain English
Technical SEO is everything that decides whether Google can read your site.
Not what your pages say. Whether Google can reach them, load them and understand them in the first place. Content and links are what you say and who vouches for you. Technical SEO is whether the door is open.
A plumber with the best service pages in the city still ranks nowhere if half of them are blocked from being indexed. That is not a content problem and no amount of blog posts will fix it.
You do not need to understand any of it. You do need somebody to check it, because it is the one part of SEO that fails silently.
1
Can Google reach it?
Crawling. Whether search engines can get to your pages at all, or whether something is quietly blocking them. A single wrong line in one file can hide an entire site.
2
Will Google keep it?
Indexing. Reaching a page is not the same as storing it. Pages get dropped for being duplicates, being too thin, or being marked as not-for-indexing by mistake.
3
Is it good enough to serve?
Speed, mobile and structure. Google knows how long your site takes to load on a phone on mobile data, and it factors that in when two competitors are otherwise equal.
Recognise any of these
Six signs the problem is technical, not your content.
Technical problems do not announce themselves. There is no error message and nothing looks broken to a visitor. You just quietly stop appearing.
02
Traffic dropped after a redesign
The new site looks better and gets less. Almost always redirects nobody set up, so every page Google knew about now leads nowhere.
Usually redirects
03
It crawls on a phone
Fine on your office wifi, painful on mobile data in a driveway. Which is exactly where your customer is standing when they need you.
Usually speed
04
Search Console keeps emailing you
Messages about coverage issues or mobile usability you have been ignoring, because nobody ever explained what they actually meant.
Google telling you
05
The same page exists twice
With and without www, http and https, with and without a trailing slash. Google sees several versions and splits your credit between them.
Usually duplicates
06
Competitors passed you and nothing changed
You did not stop doing anything. They did not obviously start. Often it is a technical advantage you cannot see from the front of the site.
Worth checking
One of these is enough to be worth checking.
Technical problems are usually cheap to fix and expensive to leave. The audit costs nothing, so the cost of finding out is nothing, and most sites turn up at least two things worth doing inside the first hour.
Technical SEO audit service
The technical SEO audit is free, and written so you can read it.
Most technical SEO audit services hand back sixty pages of tool output with a red traffic light on every row. You cannot action that, and neither can your developer without a translation. Ours is a short list, in the order it is actually costing you, with the reason each one matters.
01
Issue
What is actually wrong, named in a sentence you could repeat to somebody else.
02
Impact
What it costs. Pages hidden, seconds lost, credit split between duplicates.
03
Priority
Fix now, fix later, or leave alone. Most audits never say the third one.
04
Fix
The exact change, written twice. Once for you, once for whoever touches the code.
05
Validation
Rechecked once Google has recrawled, so you know it took rather than assuming.
A typical first audit
6 / 12
checks passing
HTTPS and certificateValid, nothing loading insecurelyPass
Indexable pagesNine service pages blocked from GoogleFix first
Mobile speedLargest element takes 4.8 seconds to appearFix first
Mobile usableNo tap target or viewport problemsPass
Duplicate versionswww and non-www both resolveFix
XML sitemapMissing 14 live pages, lists 6 dead onesFix
Structured dataLocalBusiness present and validPass
Broken internal links23 links pointing at pages that are goneFix
Illustrative, not a client. Your own report will look different, but the shape rarely does. Most sites pass the things people worry about and fail the things nobody checks.
Three things most audits leave out.
-
Ordered by what it costs you. Not alphabetically and not by a tool severity score. The thing losing you the most traffic is item one.
-
Written twice. A plain version you can read and a technical version your developer can act on, in the same document.
-
Honest about what does not matter. Half of what audit tools flag is noise. We say which half, so you stop worrying about it.
Technical SEO Auditing Checklist
Eight areas, checked on every site. Here is what each one means.
In plain terms, with the jargon on the label underneath so your developer recognises it and you do not have to.
01
Can Google find your pages
Whether anything is blocking search engines from reaching parts of your site, and whether the map of your pages is accurate.
Crawling · robots.txt · sitemap
02
Whether Google keeps them
Reaching a page is not the same as storing it. We check which of your pages are actually held by Google and which quietly are not.
Indexing · noindex · coverage
03
How fast it loads on a phone
Measured the way Google measures it, on mobile, not on your office wifi. Three numbers that decide whether speed is holding you back.
Core Web Vitals · LCP · INP · CLS
04
Whether it works on a phone
Text too small to read, buttons too close together, things running off the edge. Most of your customers are on a phone when they search.
Mobile usability · viewport
05
Whether pages exist twice
The same content on several addresses splits your credit between them. Common after a redesign and almost never noticed by anyone.
Duplicates · canonicals
06
Broken links and dead pages
Links pointing nowhere, old pages returning errors, and redirect chains that lose most of the value they were meant to pass on.
404s · 301s · redirect chains
07
Whether Google understands you
Code that tells search engines what your business is, where it operates and what it sells, rather than leaving them to guess from the page.
Structured data · schema
08
Security and site health
Certificate valid, everything loading securely, no warnings shown to visitors, and nothing on the site that Google has flagged.
HTTPS · mixed content
Not all eight will apply to you.
A five page site on a modern theme usually passes six of these without anyone touching it. The audit says which ones you are already fine on, so the quote covers the work that is actually needed rather than the full list.
Audit and implementation services
A report is not a fix. We do the second part too.
This is where most technical SEO quietly ends. You get a document, you forward it to whoever built the site, and nine months later nothing has changed because nobody actually owned it.
The usual outcomeAudit only
A PDF lands in your inbox and the work starts with you
Your developer quotes separately, if they understand it
Nobody verifies anything once it is supposedly done
Six months on you are not sure anything happened at all
You paid for knowledge. The problem is still there.
What we doAudit and implementation
We make the changes on WordPress ourselves
On other platforms we write the exact brief your developer needs
Every fix rechecked and shown as before and after
A backup taken before anything is touched
You paid for an outcome. The problem is gone.
We make the changes ourselves. Usually plugin bloat and a caching setup fighting itself.
Duplicate product URLs through collections, and apps adding scripts to every page.
Less control. The job is knowing what can be changed and not billing for what cannot.
Anything is possible and everything costs developer time. The audit doubles as a priority list.
You will be told which fixes are not worth paying for.
Some technical issues cost more to fix than they will ever return, particularly on older custom builds. Those get flagged as leave alone rather than quietly added to an invoice, because a list of twenty fixes is easy to sell and rarely honest.
Structure and internal linking
If a page takes four clicks to reach, Google treats it as unimportant.
Depth is a signal. Pages near the homepage get crawled more often and carry more weight than pages buried under three menus. On most local service sites, the pages that earn the money are the ones buried deepest.
A water damage page reachable from the homepage in one click will outperform the same page sitting under Services, then Restoration, then Water Damage, then the city. Same words, different position in the structure.
This costs nothing to fix. It is menu links, internal links inside the body copy, and a sensible URL structure, which is why it is one of the first things the audit looks at.
Click depth from the homepage
0
Homepageyoursite.com
Crawled daily
1
Fire Damage Restoration Servicesyoursite.com/fire-damage-restoration/
Strong
2
Fire Damage Restoration Services in Brickell/brickell/fire-damage-restoration/
Fine
4
Burst pipe repairReachable only from an old blog post
Rarely crawled
Every money page should be within two clicks of the homepage. Anything at four or deeper is effectively invisible, and moving it is usually a menu change rather than a rebuild.
This is the cheapest fix on the whole page.
No code, no plugin, no developer. Adding a service to the main menu and linking to it from two other pages can move it from depth four to depth one in an afternoon. It is also the fix almost nobody makes, because it does not feel technical enough to matter.
Technical SEO Migration Services
Redesigning Your Website? Protect the Rankings You Already Earned.
A new website can look better, load faster and convert more visitors while still losing years of search visibility in a single launch. The problem is rarely the redesign itself; it is what happens to the URLs, redirects, internal links and pages Google already knows. Our technical SEO migration services protect that history before launch, verify the new site on launch day and monitor what happens after Google begins recrawling it.
Preserve the SEO Value Before Anything Changes
Before the old website disappears, we record the pages Google already knows, the URLs receiving organic traffic and the pages earning search visibility. That gives us a clear picture of what must survive the migration instead of discovering lost pages after launch. Once the old site has been replaced, much of that context becomes harder to recover, which is why migration planning starts before the redesign goes live.
Give Every Important Old URL a New Destination
Every valuable old page needs a deliberate destination on the new website, not just the homepage. We map old URLs to the closest relevant replacement so visitors, links and search signals continue moving to the right place. Proper redirect planning prevents valuable service, location and content pages from turning into dead ends the moment the redesigned site launches.
Check the New Site Before Google Sees It
A staging website often contains temporary noindex rules, blocked crawling, missing canonicals or unfinished redirects that were correct during development but dangerous after launch. We check the new site before it becomes public so those temporary settings do not accidentally become permanent SEO problems. Launch day should confirm the migration plan worked, not become the moment we discover what was forgotten.
Monitor What Google Does After the Launch
A successful launch does not mean the migration work is finished because Google still needs time to recrawl old URLs and understand the new structure. We watch indexing, redirects, important pages and search visibility during the weeks after launch so unexpected problems are caught while they are still easier to correct. Short-term movement can happen during a migration, but a sustained drop should always be investigated rather than accepted as normal.
Already Redesigned the Site and Lost Traffic?
A post-migration traffic drop does not automatically mean the rankings are permanently gone. The first step is to compare the old and new URL structure, check redirects, confirm important pages are still indexable and identify where Google is being sent to the wrong destination. In many cases the fastest recovery begins by repairing the connection between the pages that previously ranked and the pages that replaced them.
Technical SEO for Home Services
Different Trades Create Different Technical SEO Problems
A restoration company, pest control business, locksmith and cleaning company may all compete locally, but their websites do not behave the same way. Each trade creates different service structures, location footprints, search behaviour and conversion paths that technical SEO has to account for. We audit the website around the way the business actually earns leads rather than applying the same checklist to every local service company.
Technical SEO by Industry
Every technical priority changes with the business
04
Business Types
WATER DAMAGE RESTORATION TECHNICAL SEO
Emergency search traffic leaves very little room for a technically weak website.
Restoration websites often combine emergency services, multiple damage types, city pages and twenty-four-hour conversion paths inside one structure. That creates technical problems quickly when URLs multiply, location pages become too similar or important emergency pages sit too deep in the site. The technical SEO job is to make sure Google can find, understand and prioritise the pages a customer needs when water is already inside the property.
01
Architecture
Emergency Service Architecture
Restoration companies often need separate pages for water damage, flooding, sewage, burst pipes, structural drying and other urgent services. Those pages need a clear hierarchy so Google can understand which service is primary and which pages support it. We also check that high-value emergency pages stay close to the homepage instead of becoming buried beneath several layers of navigation.
02
Locations
Service and City URL Control
A restoration business can quickly produce dozens of service and location combinations when it expands across several cities. Without a controlled structure, the website can create competing URLs that target almost the same search intent. We review the architecture so each main city, subarea and restoration service has a clear role without turning the site into a network of nearly identical pages.
03
Indexing
Duplicate Location and Indexation Problems
Repeated city templates, old campaign pages and duplicated service URLs can leave Google deciding between several versions of the same local landing page. That can waste crawl attention and weaken the signals pointing toward the page you actually want ranking. We identify those conflicts, decide which URL should remain and clean up the technical relationship between duplicate versions.
04
Performance
Mobile Speed and Emergency Conversion Paths
Restoration traffic often arrives during an emergency, which means the visitor is less tolerant of a slow page, broken form or hidden phone number. Heavy hero videos, oversized images and unnecessary scripts can delay the exact moment the customer is trying to call. We review speed and technical conversion paths together so the website can be crawled properly and respond quickly when the lead is ready to act.
WHAT WE ARE PROTECTING
A clean path from emergency search to the correct restoration page, fast mobile access to the phone or form, and a site structure Google can crawl without wasting attention on duplicate local URLs.
What You Receive
Clear Technical SEO Deliverables. Not a Sixty Page Tool Dump.
You should finish the project knowing what was wrong, what was changed and what still needs attention. Every important finding is prioritised, documented and translated into an action somebody can actually complete. The final handover gives you evidence of the work instead of another automated report filled with warnings nobody knows how to use.
01 / PRIORITIES
A Prioritised Technical Action Plan
You receive a focused list of the issues that actually deserve attention, ordered by business impact instead of by whatever an audit tool happens to flag first.
- Highest impact problems placed first
- Clear explanation of what each issue affects
- Fix now, fix later and safe-to-ignore priorities
02 / EVIDENCE
Before and After Evidence
Important fixes should be visible and verifiable. We document the original problem and the corrected state so you can see what changed instead of relying on a line in an invoice.
- Screenshots of priority technical issues
- Matching evidence after the fix is completed
- Status recorded as fixed, pending or monitoring
03 / DEVELOPER
A Developer Ready Fix Brief
If somebody else needs to make the change, they should not have to decode an SEO report first. Technical findings are written with enough detail for a developer to understand what needs changing and where.
- Exact URL, template or technical area involved
- Plain English explanation for the business owner
- Technical implementation notes for the developer
04 / SPEED
Mobile Performance Benchmarks
Speed is measured around the experience your local customers actually have on a phone, not only through a fast desktop connection. The important numbers are recorded so improvements can be compared.
- Core Web Vitals and mobile performance review
- Before and after performance comparison
- Priority pages checked instead of one homepage score
05 / SAFETY
Backup and Change Protection
Technical work should never put the live website at unnecessary risk. Important changes are protected with a clear rollback path so the site can be restored if an implementation behaves differently than expected.
- Backup before important website changes
- Major technical changes documented
- Rollback option if a fix causes an unexpected issue
06 / RECHECK
A Thirty Day Technical Recheck
Some technical changes can be tested immediately, while others only become meaningful after Google recrawls the website. We return after the initial implementation window to confirm whether the important fixes are actually being recognised.
- Priority fixes checked again after implementation
- Indexing and crawl behaviour reviewed where relevant
- Anything still unresolved carried into the next action list
The final handover should tell you exactly what happened.
- What was wrong
- What was fixed
- What improved
- What still needs attention
Start With the Audit. Pay When You Want the Problems Fixed.
The free technical SEO audit is a real diagnostic review, not a five minute sales scan. It checks the main crawling, indexing, architecture, internal linking, performance and search-understanding signals before showing you what deserves attention. The paid plans go deeper with full-site crawling, implementation and validation based on the size and complexity of the website.
Free Technical Audit
Technical SEO Health Check
Cost
Free
No obligation. No website login required for the initial review.
Core Technical Diagnosis
What We Check
Crawl and Indexation
- Check whether important pages can be crawled by Google
- Spot important pages that appear non-indexed or blocked
- Review robots.txt, noindex directives and XML sitemap health
Site Structure and Internal Links
- Review internal links to priority service and location pages
- Identify obvious orphan or poorly connected pages
- Check whether important money pages are buried too deep
URL and Page Health
- Broken links and important 404 page spot checks
- Canonical and duplicate URL problems on priority pages
- HTTPS, www and non-www consistency
Mobile Performance
- Core Web Vitals review for LCP, INP and CLS
- Obvious oversized image and page-weight problems
- Mobile loading and usability review
Search Engine Understanding
- Structured data and schema spot check
- Duplicate or conflicting page signals
- Service and location architecture spot check
What You Receive
Request Free Technical Audit
- Prioritised technical problem list
- Clear explanation of why each important issue matters
- Recommendation on what should be fixed first
Full Audit and Fix
Technical SEO Implementation
One Time
$297
Full technical analysis, implementation and validation.
Up to 200 Pages
Everything in Free Plus
Full Crawl and Indexation
- Full website crawl and technical URL diagnostics
- Indexable, non-indexable and blocked URL analysis
- Diagnose valuable pages missing from Google's index
- robots.txt and noindex corrections where required
- XML sitemap cleanup and indexability matching
Internal Linking and Architecture
- Internal linking audit and improvements
- Find orphan pages with no meaningful internal support
- Reconnect valuable orphan pages into the architecture
- Click-depth analysis for important money pages
- Service, city and location architecture review
URL and Redirect Health
- Broken internal links and 404 cleanup
- Redirect chains and redirect-loop detection
- Canonical errors and conflicting canonical targets
- Duplicate URL and duplicate-page patterns
- HTTP, HTTPS, www and non-www consistency
Performance and Technical Signals
- Core Web Vitals analysis for LCP, INP and CLS
- Image size and lazy-loading issues
- CSS and JavaScript performance problems
- Structured data and schema validation
- Search Console validation where access is provided
Implementation and Validation
Start With the Free Audit
- Technical fixes implemented where access permits
- Backup before important changes
- Before and after technical evidence
- Developer brief for restricted changes
- 30-day technical recheck
Large Site Technical SEO
Deep Crawl and Implementation
One Time
$497
Expanded technical analysis and implementation for larger websites.
More Than 200 Pages
Everything in $297 Plus
Large Scale Crawl Analysis
- Complete crawl across sites with more than 200 pages
- URL segmentation by service, city, template and page type
- Crawl-waste and index-bloat analysis
- Soft 404 and abnormal response-code review
- Parameter and duplicate URL pattern detection
Deep Indexation Analysis
- Indexed versus crawlable URL comparison
- Diagnose valid pages excluded from Google's index
- Identify low-value URLs creating index bloat
- Canonical clusters and conflicting index signals
- Sitemap-to-index consistency analysis
Advanced Internal Linking
- Find and reconnect valuable orphan pages
- Low internal-link-count page analysis
- Deep click-path and crawl-depth correction
- Hub, service and location-linking improvements
- Broken inbound internal-link correction
Advanced Technical Analysis
- JavaScript rendering and blocked-resource review
- Duplicate title, meta and heading patterns at scale
- Structured data errors across templates
- Core Web Vitals patterns across major page templates
- Redirect mapping and migration issues where relevant
Implementation and Verification
Start Large Site Audit
- Prioritised technical implementation
- Before and after crawl comparison
- Search Console validation where access is available
- Developer-ready instructions for restricted changes
- 30-day post-fix technical recheck
The Difference
Free Audit
Diagnose the main technical problems and understand what deserves attention first.
$297 Up to 200 Pages
Full crawl, deeper diagnosis, technical fixes, internal linking and post-fix validation.
$497 Over 200 Pages
Everything in the $297 scope plus large-scale crawling, URL segmentation and deeper architecture analysis.
Technical Data Sources
Screaming Frog
Google Search Console
PageSpeed Insights
Lighthouse
Core Web Vitals
Structured Data Validation
Sitemap Analysis
Robots Analysis
Manual URL Testing
Why the page count changes the price.
A 40-page local service website and a 400-page multi-location website are not the same technical job. Larger websites create more URL relationships, indexation states, orphan pages, internal links, templates and duplicate patterns that need to be analysed together. Start with the free audit and we can confirm whether your website fits the $297 or $497 technical implementation scope before any paid work begins.
Straight Answers
Questions About Technical SEO Services
Clear answers about technical SEO audits, crawlability, indexing, orphan pages, internal linking, Core Web Vitals, website migrations, implementation and pricing.
QUESTION FILES
08 OPEN
ANSWER 01
PLAIN ENGLISH
TECHNICAL SEO
What are technical SEO services?
Technical SEO services improve the parts of a website that affect crawling, indexing, page discovery, site architecture, speed and how search engines interpret the site. The work can include redirects, canonical tags, XML sitemaps, robots directives, internal linking, orphan pages, structured data, Core Web Vitals and indexing problems. The purpose is to remove technical barriers so important pages can be discovered and understood properly.
WHAT THIS MEANS FOR YOU
Good content and local SEO cannot perform at their best if the pages carrying that work are blocked, duplicated, buried or technically difficult for search engines to process.
WE CHECK
Crawlability
WE TRACE
Indexation
WE IMPROVE
Site structure
NOT SURE WHAT IS WRONG?
Send us your website and we will review the main technical issues affecting crawling, indexing, structure and performance before you commit to any paid work.
Get Free Technical AuditFree Technical SEO Audit
Send Me the Site. I'll Show You What Needs Fixing.
Two quick steps give me enough context to review the website before I reply. I will look at the main crawl, indexation, internal-linking, architecture and performance signals first. You will know what deserves attention before deciding whether you need paid technical SEO work.
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